First place - digital AD Campaign

Created three faux Snapple Mint Tea comeback campaign digital ads for AdFlux’23, an Intercollegiate Advertising & Design Competition held in Pittsburgh, PA.

Cries can be heard in the dark corners of Snapple fan subreddits, begging the brand to bring back the crowd favorite flavor of the nostalgic 2000’s, Mint Tea. This campaign visualizes how it would look if the company chose to honor the subredditors’ demands and reintroduce the flavor as part of their current zero sugar product line. By leveraging the brand’s punny and factual reputation, the clever messaging wins viewers hearts and eyes, encouraging them to take a nostalgic sip of a long-missed favorite.